TENG HONG
Creative Director. Art Director. Designer. Copywriter.
Based in tropical Singapore, my 20+ years of branding and design experience with regional and international agencies has enabled me to successfully create and execute integrated marketing solutions for many local and international clients.
My forte is in copywriting (advertising and B2B corporate reporting), branding, visual identities, editorial design and web design.
PROJECTS
Brand Experience
From A Different Angle
A pop-up studio idea was conceptualised and designed to bring awareness and a mindset change to Bloomberg’s Asian TV channel among the PMETs and the finance industry in Singapore.
Branding and Web design
A Time To Treasure
I was part of the creative team at
Equus Brand Consultants as the Design Director who helped refreshed an esteemed and luxurious Indonesian hospitality group to propel her to the world stage.
Branding and Web Design
Re-defining Work Spaces
I was part of the creative team at Equus Brand Consultants as the Design Director who helped developed the brand identity for Alexandra Technopark (ATP).
ATP positions itself as a business park that is re-defining the concept of work-life balance. With an emphasis on interactive tech features, the new logo and branding solutions reflect the cutting-edge culture that is so prevalent.
Branding and Web Design
Fly Manta, Fly!
I was part of the creative team at Equus Brand Consultants as the Design Director who helped developed the complete brand identity for Manta Air, a private charter plane service that raises the bar for other private airlines
to follow.
Branding and Web Design
Get Fresh
I was part of the creative team at Equus Brand Consultants as the Design Director who helped developed an image refresh for
Air Station.
It is the brand name for a healthcare device distributor that requires an image refresh to dispel the negative impressions of using a healthcare device. The resultant identity successfully communicated the "feel good" factor for the users of the healthcare devices.
Ideation Workshop
Create & Ideate
Organised a knowledge sharing session and was part of a two man team to present on creativity and ideation for GDP Ventures, a reputable Indonesian venture capital and digital media company.
Brand Identity
Power Magnified
Birthed a new corporate identity system for an Australian electric power generating research company to position them to go global.
Art Direction, Copywriting
I Am More Than A Water Bottle
Commissioned by La Mer, a French beauty and cosmetics company to design a print poster that champions ocean conservation.
COPYWRITER. ART DIRECTOR. DESIGNER.
Art Direction, Copywriting
Challenge
and Lead
I was part of the creative team at Equus Brand Consultants as the Design Director who successfully developed and executed a Human Resource campaign for Sembcorp.
